Flat lay clothing has become popular in e-commerce, especially for clothing. It is affordable and has an appealing appearance. Entrepreneurs see this photography style as a dream come true. It helps them showcase their clothing collections even with limited resources. Nonetheless, there is some degree of skill to learn to be able to master flat lay photography. Here are the basic principles of flat lay clothing photography. They will elevate your images.
Flat lay clothing, you place garments and accessories on a flat surface. Then, you photograph them from above. The image looks perfect. It has a great layout that showcases the clothing items in an imaginative way. Where you display your props matters. You can do this on your dining table, floor or any other flat surface. It enables the shop owner to showcase products in artistic and practical style. That’s why it works well for online stores and social media, too.
Flat lay clothing offers eCommerce companies key benefits, especially with limited budgets. This is due to the following significant advantages:
Inasmuch as it is important to take great photos of flat lays, it is also possible to improve them. The following are some editing tips that you need to consider for your flat lay photos:
Make sure your pictures are bright and well-exposed. Use your editing software to adjust them. It will help show the outfit’s details and avoid too much darkness or light.
Color correct the white balance so that the colors of clothing look lifelike. This is one of the essential steps toward proper color representation.
Contrast and clarity will make your clothes pop in photos. Take care not to overdo it, of course, since too much contrast may create an unnatural appearance.
Apply retouching, such as the cloning brush or clone stamp. They will assist you in eliminating dust, blemishes, and bad things in your images. This way, the focus will stay on the clothes.
Use crop to enhance composition or drop unwanted things in the picture. Straighten crooked lines to give your flat a professional look.
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